2020systems Blog

Google has just introduced a “report incorrect data” link on its Google Maps product.

Google is starting to use the community here to try and improve its local database (business listings). Following the footsteps of Yahoo, Yahoo! Local for some time has sought to use the community to improve the quality of the database and update listings, and boasts a loyal following of users.

What it means for our customers who subscribe to the 2020 IYP service is that your ad in Google Maps will boast additional exposures as consumers flock to use the more up-to-date Google Maps with more accuracy with additional freshness with reviews.

Microsoft also unveiled Windows Mobile® 6, the newest version of its mobile software platform.

In the U.S., the popular T-Mobile Dash will be updated with Windows Mobile 6 and be available in the coming months. Current T-Mobile Dash owners will also be able to upgrade existing devices with Windows Mobile 5.0 to Windows Mobile 6.

Verizon’s Motorola Q, AT&T’s Samsung Blackjack, Cingular 8525, Cingular 3125, Palm Treo 750 will be updated later.

Windows Live Search will be built-in (see above photo) in this version. All our customers who subscribe to the 2020 CALL service will be able to reach more new customers via the Windows Mobile devices platform.

Windows Live Search (for mobile) has come out of beta and is downloadable for any Java/J2ME phones and any Windows Mobile OS based phones in the US. The downloadable application is GPS enabled and offers category based local search, traffic, directions and maps.

For all our customers who subscribe to the 2020 CALL service, you ad will start showing up in all these cell phones, smart phones and PDAs…

So says the new SEMPO “State of Search Engine Marketing 2006″ report as summarized in MediaPost today:

“SEMPO found that marketers who migrate budgets to search are shifting spending from traditional media. When SEMPO asked respondents who said they had shifted budget to online where that money came from, the top answers included print magazine ads (cited by 20%), direct mail (16%), TV ads (13%) and print newspaper ads (13%).”

What this means is smaller businesses are increasing chasing the big guys by following the trend of dumping traditional media and trying out new offerings online.