Online Marketing Sucking Budget from Traditional Media
So says the new SEMPO “State of Search Engine Marketing 2006″ report as summarized in MediaPost today:
“SEMPO found that marketers who migrate budgets to search are shifting spending from traditional media. When SEMPO asked respondents who said they had shifted budget to online where that money came from, the top answers included print magazine ads (cited by 20%), direct mail (16%), TV ads (13%) and print newspaper ads (13%).”
What this means is smaller businesses are increasing chasing the big guys by following the trend of dumping traditional media and trying out new offerings online.