Google Instant
Photo: Google VP of Search Product and User Experience Marissa Mayer speaks during an announcement September 8, 2010 in San Francisco, California. Google announced the launch of Google Instant, a faster version of Google search that streams results live as you type your query.
Google unveiled today its much hinted new search technology called “Google Instant”, a search engine display that shows results as you type, even predicting what you want before you’re finished writing.
Promoted as “faster than the speed of type,” Google Instant will also be a game-changer for many doing business on the Internet. Google is using new caching systems and JavaScript to help browsers keep up, and displaying relevant research as typed so users can click through content and scroll through predictions. For the last few days, Google has been using the colorful bouncy balls and light gray text to highlight the new service.
Google Instant means no one will see the same Web anymore. Real-time feedback will change and personalize people’s search behavior. This means that businesses will have to rethink their SEO and Web strategy to work the new system, although Google states that it won’t change its rankings. Google is also trying to reassure advertisers that Instant will improve the “quality” of clicks on ads but promises nothing, saying overall that it may increase or decrease impressions.
A Note to Advertisers
Under the new system, when someone searches using Google Instant, ad impressions are counted in these situations:
- The user begins to type a query on Google and clicks anywhere on the page (a search result, an ad, a spell correction, a related search).
- The user chooses a particular query by clicking the Search button, pressing Enter, or selecting one of the predicted queries.
- The user stops typing, and the results are displayed for a minimum of three seconds.
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